Best TV Ad for a Non-U.S. campaign (International)
Newlink Political/Filmik Group: Ciudad Segura
Best Use of Voiceover Talent in a TV Ad
Hackney & Hackney: Pebble Process
Best Villain in a TV Ad
U.S. Chamber of Commerce: Meet Bill
Best TV AD for an Independent Expenditure Campaign/Issue Advocacy/Ballot Initiative
DMedia and Andrew Putschoegl: "Family Values" for TruthandHope.Org
Best TV Ad for a Local, County or Judicial Candidate
The Strategy Group for Media Friends of Dewey Bartlett, “Dewey’s Story”
Most Effective Comparative Television Advertisement
The Campaign Group: How Kasim Reed Elevated Himself
National Public Affairs Advocacy
GMMB: "House" Americans for Stable Quality Care
Best Ad for a Statewide Candidate
Devine Mulvey: Farouk Shami "Big as Texas"
Toughest Television Advertisement
OnMessage, Inc.: "Flip Flop"
The second annual Campaigns & Elections’ Politics magazine Reed Awards were presented on January 29, 2010 in Washington, D.C. to political and public affairs professionals at the top of their game. The awards, named after Politics magazine's founder Stanley Foster Reed, embody his mission to strive for excellence in political campaigning.
Judges for the 2010 Reed Awards sponsored by Aristotle included: James Carville, Eleanor Clift, Adam Conner, Ben Dworkin, Ron Faucheux, Julie Germany, Taegan Goddard, Peter Greenberger, Shane Greer, Mike Hennessy, David Keene, Kevin Madden, Mark McKinnon, Bernie Morton, Terry Nelson, Grover Norquist, Christine Pelosi, Mark Penn, James Pindell, Tom Rath, Larry Sabato, Santo Santoro, Bill Schneider, Con Sciacca, Steve Scully, Bob Shrum, Michael Smerconish, Princella Smith, George Stephanopoulos, Roger Stone, Chuck Todd, Christine Todd Whitman, Robert Traynham, Joe Trippi, Mike Turk, Suzanne Turner, Amy Walter, Juan Williams and Judy Woodruff.