Finalists for the 2010 Reed Awards

All Finalists Listed in Alphabetical Order
Winners Announced January 29, 2010

Automated Phone Calls

Automated Phone – County, Local and Judicial Candidate
•    CPEC LLC – Ravenstahl Accomplishments
•    Matthew D. Parker & Associates, LLC – Bring the Base Together
•    PoliticalRobocalls.com – Please Vote For My Dad!

Automated Phone – Independent Expenditure or Public Affairs Advocacy
•    Matthew D. Parker & Associates, LLC – Stopping AmerenUE in their Tracks
•    NSI – Garcia Petition to Obama
•    Stones’ Phones – Who is Your Candidate? I’ll Tell You Who…

Automated Phone – Statewide and State Leg.
•    Melamed Communications – Issue 2 – Gov. Strickland & Sen. Voinovich-Coming Together for Safe, Local Ohio Food
•    Stones’ Phones – Promises and Lies in Virginia
•    Winning Connections – Creigh Deeds Northern VA

Live Phone Calls

Live Phone – Best Overall Use of a Telephone Town Hall
•    Matthew D. Parker & Associates – Asking for the vote one last time
•    PDConnect Scott McInnis, 2010 Colorado
•    Stones’ Phones – Congressman Dan Maffei and the H1N1 Virus
•    Winning Connections – Energizing Working Families to Support Issue 3 - Ohio Jobs and Growth

Live Phone – County, Local and Judicial Candidate
•    Cornerstone Solutions – Delray Beach Mayor Election
•    Matthew D. Parker & Associates, LLC – Exposing the Real Tom Adelson
•    Winning Connections – Turning Out the Vote for Mayor

Live Phone – IE or Public Affairs Advocacy
•    DAVIES – Rosemont Copper - A Bridge To A Sustainable Future
•    Winning Connections – Consumer Healthcare Products
•    Winning Connections – Minnesota Dental Association

Live Phone – Statewide and State Legislative Candidate
•    Winning Connections - Mobilizing Union Members to Vote Yes on Issue 3
•    Winning Connections – Mobilizing Permanent Absentee Voters to Fix California's Budget

Newspaper

Newspaper – Statewide Newspaper Ad
•    Hackney & Hackney, Inc. – Gov. Parnell
•    Hackney & Hackney, Inc. – Great Man
•    Hackney & Hackney, Inc. – Pebble Promise

Newspaper – Local, County, Statehouse or Judicial Newspaper Ad
•    50 Blue LLC – Cabrera Your City
•    50 Blue LLC – Libbin Promises
•    Patriot Games, Inc. – McDonald Taxes Ad

Other Newspaper Ads
•    GMMB – “Scrooged” Communication
•    Hackney & Hackney, Inc. – Bon Appetit
•    Hackney & Hackney, Inc. – Mr. President

Toughest Newspaper Ad
•    NSI – The Shameful Truth
•    Hackney & Hackney, Inc. – Gov. Parnell
•    Hackney & Hackney, Inc. – No such thing as a little bit pregnant

Political Technology

Technology – Best Online Fundraising Tool
•    Engage - iContribute, a subsidiary of Engage
•    MSHC - Joe "The Heckler" Wilson (http://JoeTheHeckler.com)
•    Piryx Inc – Piryx

Technology – Best Use of Social Networking Technology (sponsored by Aristotle)
•    David All Group – act.ivi.st  
•    Engage – Bob McDonnell Social Media
•    Upstream Communications – The Kay Network

Technology – National Public Affairs Advocacy Website
•    Connell Donatelli, Inc. and Campaign Solutions - Patients First - a project of Americans for Prosperity
•    MSHC Partners, Inc. - Know It. Fight It. End It. (http://KnowItFightItEndIt.org/)
•    NGP Software - Robert F. Kennedy Center for Justice and Human Rights

Technology – Web Video: Best Spot that Could Never Appear on Our Airwaves
•    CongressOfHope.com – Machine Gun Social
•    Devine Mulvey – Chris Doherty: The Cycle
•    DMedia, Inc. – Impossible

Technology – Web Video: Candidate, Ballot Initiative and IEs
•    Adelstein Liston – Crisis
•    Hackney & Hackney, Inc. – Paradise in Peril
•    The Strategy Group for Media - Kasich for Ohio, “A New Way. A New Day.”

Technology – Website: Independent Expenditure Campaign/Issue Advocacy
•    DMedia, Inc. – Voice4Equality.Org
•    Peak Creative Media – The Rights Five
•    Public Affairs Co. – Sportsmen for the Wyoming Range Campaign

Technology – Website: State Legislative and Local Races
•    Cornerstone Solutions – Bonner Gaylor for Raleigh City
•    Kennedy Communications – Stop Raising My Taxes” www.stopraisingmytaxes.com
•    NGP Software – Bill de Blasio for Public Advocate, New York City  

Print and Direct Mail

Direct Mail – Best Mail that Never Saw the Light of Day
•    Bronstein & Weaver, Inc. – Final Status
•    MSHC Partners, Inc. – Astorino Asterik
•    MSHC Partners, Inc. – Health Care Lottery

Direct Mail – Best Non-US Campaign (International)
•    NOW Communications – Genuine
•    STPOLITICS (SEGARRATERES GROUP) - APC-Presidential and legislative Election 2009

Direct Mail – Best Villain
•    Dynamic Strategies – godzilla
•    Mack Crounse Group – Don’t Let Rush Win
•    Mission Control, Inc. – You Betcha

Direct Mail – County, Local and Judicial Candidate
•    Chris Russell Consulting LLC – Noise – Medford Twp Council (NJ)
•    Mack Crounse Group – The Big Guy
•    Mission Control Inc. – Fakebook

Direct Mail – Democratic State Legislative Candidate
•    Gumbinner & Davies Communications – I know what you did last session
•    Kennedy Communications – “Porn & Guns”
•    Voterhistory.com – VoterHistoryBirthdayCard

Direct Mail – Independent Expenditure
•    The Chadderdon Group – For the Future
•    GMMB – “Song and Dance”
•    Mack Crounse Groiup – Elephant in the Room

Direct Mail – National Public Affairs Advocacy
•    Mack Crounse Group – My Health Care
•    MSHC Partners, Inc. – Facts, Not Hype

Direct Mail – Republican State Legislative Candidate
•    Arena Communications – Balooning Debt
•    Chris Russell Consulting LLC – He Lied – NJ State Assembly
•    First Vote Strategies – Health(ier) Care – Higdon/Haydon

Direct Mail – Statewide Candidate
•    Grainger Terry - Scott Lee Cohen "Leadership that Listens"
•    Mammen Group Inc – Pray
•    MSHC Partners, Inc. – Shoes

Direct Mail – Toughest Direct Mail Piece
•    The Chadderdon Group – Black Eye
•    Gumbinner & Davies Communications – Cheating Husband
•    Mack Crounse Group – Elephant in the Room

Direct Mail – Best Overall Biographical Mail
•    The Chadderdon Group – Chuck Intro
•    Mack Crounse Group – Meet the de Blasios
•    Mission Control Inc – Living Proof

Radio Spots

Radio – Best Use of Voice Over Talent
•    Hackney & Hackney – Trojan Horse
•    Rainmaker – It’s All Good
•    Vision Media Marketing Inc. – “Fightin’ Words”

Radio – Best Radio Ad (Public Affairs)
•    GMMB – “Tin Can” Communications
•    Public Affairs Co. – Wyoming Range Legacy Act - Sportsmen for the Wyoming Range  
•    Rainmaker – Happy Endings

Signage and Logo Material

Billboard/Bus Signs
•    Mack Crounse Group – Everyone Loses at Bally’s and Caesars
•    Public Affairs Co. – Sportsmen for the Wyoming Range
•    Robbett Advocacy Media – Pilates

Most Original/Innovative Collateral Item
•    Dark Horse Communications/Oxford Communications – Prescription for Disaster
•    Hackney & Hackney, Inc. – Illustrated Map
•    Spectrum Marketing Companies, Inc. – Bathroom Bud PAC Fliers

Yard/Outdoor Signs
•    DMedia, Inc. – Aaruni Thakur for School Board
•    Indie Politics – Levine Logo-Sign
•    Marin and Sons – Yard Sign 2X4

Special Categories

Best Bare-Knuckled Street Fight Victory
•    Jackson Group Media, Fred Lebed, Jason Erkes, Attorney Tim Wright and the Burris Legal team - March on the Capitol: Defeat the Blocking of Roland Burris
•    Chong + Koster – Lou Dobbs
•    David All Group and rest of Wilson team – Congressman Joe Wilson’s Online Response to “You Lie”
•    SAN FRANCISCO ASSOCIATION OF REALTORS® - Residential Resale Inspection

Best Campaign Comeback
•    The Campaign Group – How Kasim Reed soared from 9% in 3 months to become Atlanta's Mayor
•    Mission Control Inc. – Kasim Reed for Mayor
•    Mission Control, Inc. – Scott Murphy for Congress

Best Earned Media Around a Single Event
•    Chris Russell Consulting LLC – New Frontier PAC Scandal
•    Stones’ Phones – This is William Shatner Calling
•    Wilson Strategic Communications, Inc. – Not That Joe Wilson

Best GOTV Plan and Execution
•    AlphaDog Solutions, Inc. – DistrictLists™ Voter Identification and GOTV
•    WebStrong Group – Kasim Reed Everywhere

Best International Campaign
•    Aristotle – Ghani for President
•    Newlink Political/Filmik Group – Box in Theaters
•    STPOLITICS (SEGARRATERES GROUP) – APC-Campaign A to Z.Presidential and legislative Election 2009

Best Public Affairs Campaign
•    Communications Counsel, Inc. – My School, My Choice Ohio
•    DAVIES - Rosemont Copper - A Bridge To A Sustainable Future
•    Penn Schoen Berland – UnfairCreditCardFees.com

Best Special Election Campaign
•    Devine Mulvey – Steve Pagliuca: Never Give Up
•    Mission Control Inc. – Owens for Congress
•    Mission Control Inc. – Scott Murphy

Best Use of a Printed Communication (non-mailed)
•    Communications Counsel, Inc. – Get to Know Bill Johnson
•    DMedia, Inc. – Bob Poe for Alaska
•    Mercury – McGinn “The Mayor I Hope To Be”

Best Use of Data Mining (sponsored by Aristotle)
•    Bob McDonnell for Governor Team
•    DAVIES - Rosemont Copper - A Bridge To A Sustainable Future

Best Use of New Technology (sponsored by Aristotle)
•    Connell Donatelli, Inc. and Campaign Solutions – GOPAC 2009 Targeting
•    The Prosper Group – Republican Party of VA: Voter ID
•    SmarTech Corporation – Political VoIP Call Centers

Best Use of Targeting Technology
•    The Campaign Network – samyoon.com/YoonTube
•    Strategic Telemetry – Bucking the Incumbent Side
•    TargetPoint Consulting – SmartTarget: Date Daggett, but marry Christie

Best Use of Twitter (sponsored by Aristotle)
•    David All Group – #HandsOff Twitter Campaign
•    Disperse Interactive – Weprin for NYC Comptroller 2009
•    ProjectVirginia, Inc. – Giving Candidates “The Bird”

Most Daring (and Successful) Tactic
•    Devine Mulvey – City of New York: Gun Show
•    CDA – A Hot Air Balloon for the Dutch
•    Cornerstone Solutions – The Secret Is Out

Most Innovative Product of the Year
•    Connel Donatelli, Inc. and Campaign Solutions – Next Door Politics
•    David All Group – act.iv.ist
•    Marin and Sons – AB Chase Tubes

Television Advertisements

TV – Best Ad that Never Saw the Light of Day
•    The Campaign Group – Bill Thompson’s Daughter Explains it All
•    Corzine ’09 – Obama & Corzine, One Voice
•    MAX Films – Daisy II Peril

TV – Best Non-US campaign (International)
•    Newlink Political/Filmik Group – 100 Pesos
•    Newlink Political/Filmik Group – Ciudad Segura
•    Quintella Gerez Branding Ltda. – Values Green Party – Brazil

TV – Best Use of Voiceover Talent
•    DMedia, Inc. – Up in Smoke
•    Hackney & Hackney – Pebble Process
•    Hackney & Hackney, Inc. – Pebble Promise

TV – Best Villain
•    U.S. Chamber of Commerce – “Meet Bill”
•    DMedia, Inc. – Up In Smoke  

TV – Independent Expenditure Campaign/Issue Advocacy/Ballot Initiative
•    armourMedia, Inc. – Mary Kate – Equality California
•    DMedia, Inc. and Andrew Putschoegl – "Family Values" for TruthandHope.Org
•    OnMessage Inc. – ‘Defend’

TV – Local, County or Judicial Candidate
•    GMMB – “Rise” – Chief Justice Shirley
•    The Strategy Group for Media – Friends of Dewey Bartlett, “Dewey’s Story”  
•    The Strategy Group for Media - Friends of Preston Doerflinger, “Bio”

TV – Most Effective Comparative Television Advertisement
•    armourMedia, Inc. – Change Baby – Khazei for Senate
•    The Campaign Group – How Kasim Reed Elevated Himself
•    The Strategy Group for Media – Friends of Dewey Bartlett, “Criminal”

TV – National Public Affairs Advocacy
•    DMedia, Inc. – Voices4Equality by TruthandHope.Org
•    GMMB – "House" Americans for Stable Quality Care
•    GMMB – “Waste” Clean Energy Works

TV – Statewide Candidate
•    Devine Mulvey – Farouk Shami: Big as Texas
•    GMMB – “Hard Work” Friends for Harry
•    GMMB – “Nevada Jobs” Friends for Harry

TV – Toughest Television Advertisement
•    OnMessage, Inc. – ‘Flip Flop’
•    Hackney & Hackney, Inc. – Gov. Parnell
•    Hackney & Hackney, Inc. – Pebble Process