The 2009 Reed Awards

The Campaigns & Elections’ Politics magazine Reed Awards were judged by political luminaries from across the political spectrum, including Morton Blackwell, Tucker Carlson, Tom Davis, Monica Dixon, Ben Dworkin, Vic Fazio, Martin Frost, Julie Germany, Shane Greer, Ken Khachigian, Mike Hennessy, Ron Klain, Mike Krempasky, Kevin Madden, Mark, McKinnon, Dick Morris, Terry Nelson, Christie Pelosi, Amy Pritchard, Larry Sabato, Ron Silver, Jamal Simmons, Michael Steele, George Stephanopolous, Robert Traynham, Joe Trippi, Suzanne Turner, Vaughn Ververs, Amy Walter, Christine Todd Whitman, and Reid Wilson.

Click on a category below to see a gallery of the winning submissions, or see below for a full list of the winners.

• Special Categories
• Phones
• Newspapers
• Print & Direct Mail
• Political Technology
• Signage & Logo Material
• Radio
• Television Advertisements

In addition, Penn, Schoen & Berland Associates conducted a poll of Politics subscribers to see what they thought of the year in politics. Click here to see the results of the inaugural Reed Awards Poll.

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Steve Schwartz  

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Automated Phone Calls - State Legislative & Local Candidate
CPEC, LLC – "Remember when..."

Automated Phone Calls – Statewide Candidate
CPEC, LLC – "Philadelphia Down Ballot"

Live Phone Calls – Congressional Candidate
Winning Connections – "Skelly for Congress"

Live Phone Calls – State Legislative & Local Candidate
Winning Connections – "Last Minute Turnout"

Live Phone Calls – Statewide Candidate
Winning Connections – "Turning NC Red to Blue with a Little Green"

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Newspaper – Full Page
BrabenderCox – "QUIZ"

Newspaper – Less Than Full Page
Media One Advertising/Marketing – "No on Initiated Measure 10/Sixty-four to One"

Other Newspaper Ads
50 Blue, LLC – "Rain Lady"

Toughest Newspaper Ad
Edmonds Associates, Inc. – "Defend Freedom. Defeat Obama." (Wicker Polybag)

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Best Mail that Never Saw the Light of Day
Mack/Crounse Group – "The America I See"

Best non-US campaign (International)
Exata Consultoria – Inacio neto – "The Councilman of the People"

Direct Mail – Best Villain
The Lukens Company – "Wouldn’t You?"

Direct Mail – Local Candidate
Stearns Consulting – "Campos Bio"

Direct Mail – Democratic State Legislative Candidate
Mack Crounse Group – "Voccio Said What?"

Direct Mail – Republican State Legislative Candidate
Faulkner Strategies – Dan Leonard – GOTV

Direct Mail – Democratic Congressional Candidate [tie]
Gold Communications – "Teague: Clubhouse"
Mad Dog Mail – "Vets"
Petel & Company – "Scrapbook"

Direct Mail – Republican Congressional Candidate
thetrazgroup – "Piggy Piggy"

Direct Mail – Statewide Candidate
Kennedy Communications – "Grandma Mollie"

Direct Mail – Third Party Candidate
Spectrum Marketing Companies, Inc. – "Red Handed"

Direct Mail – Independent Expenditure Campaign/Issue Advocacy/Ballot Initiative [tie]
360JMG – "Bodnar Storybook"
Mad Dog Mail – "The Tiffany Plan"
Mission Control, Inc. – "Sweetheart"

Toughest Direct Mail Piece
Rainmaker Media Group – "Forrest Gump"

Direct Mail – Presidential Candidate
Mission Control, Inc. – "Target"

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Best Online Fundraising Tool
eNilsson International, LLC – ElephantTrakker

Best Use of Email/Viral Marketing
MSHC Partners – "Dress Like Palin"

Best Use of Innovative Technology
eNilsson International, LLC – ElephantScheduler

Best Use of Mobile Technology
Distributive Networks – Obama for America

Best Use of Social Networking Technology
Pickens Plan – "Pickens Plan"

Web Video: Candidate, Ballot Initiative & IE’s
BrabenderCox – "Clown"

Website: Congressional/Senatorial/Statewide
Upstream Communications – beta.JohnCornyn.com

Website: Independent Expenditure Campaign/Issue Advocacy [tie]
Articulated Man, Inc. – "McCain’s Lobbyists"
Liberty Concepts Inc. - TheGreatSchlep.org/JewsVote.org

Website: State Legislative & Local Races
Blackrock Associates – beta.FionaMa.com

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Billboard/Bus Signs
Media One Advertising/Marketing – "No on Initiative Measure 10" Billboard

Most Original/Innovative Collateral Item
Continental Colorcraft, Obama for America, Shepard Fairey – "Change"

Yard/Outdoor Signs
Stearns Consulting – "Yes on J" Window Sign

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Best Use of Voice Over Talent
M.E.I. Political – Pat McCrory Radio Spot

Congressional Candidate
Hackney & Hackney, Inc. – "Deal With The Devil"

Independent Expenditure Campaign/Issue Advocacy/Ballot Initiative
Edmonds Associates, Inc – "What’s Crack?"

Local Candidate
Vision Media Marketing, Inc. – "Sarah Palin in Bergen County"

Presidential Candidate
Obama Media Team – "Buttercow Lady"

State Legislative Candidate
Millennium Consulting – "What’s an Eisnaugle"

Statewide Candidate
Edmonds Associates, Inc. – "Blessed" – Sen. Barrasso

Toughest Radio Ad
Fletcher, Rowley, Chao, Riddle Inc. – "Good Question"

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Best Ad That Never Saw the Light of Day
Devine Mulvey – "Bobblehead"

Best Non-US Campaign (International)
Newlink Political – "Voter"

Most Effective Comparative Television Advertisement
Adelstein|Liston – "Seat"

Best Use of Voice Over Talent
GMMB – "The Running Man" – DSCC

Best Villain
Jackson Group Media – "Bush Guy"

Local Candidate
Communications Counsel, Inc. - Greg Hartmann for Commissioner: "Little Things"

State Legislative Candidate
Jackson Group Media – "Gone, Gone"

Democratic Congressional Candidate
Adelstein|Liston – "War Doesn’t Leave"

Republican Congressional Candidate
BrabenderCox – "Volcano"

Statewide Candidate
BrabenderCox – "Yard Sale"

Independent Expenditure Campaign/Issue Advocacy/Ballot Initiative
TruthandHope.Org PAC and Lee Hirsch – "Darrell Hanschen on Race"

Toughest Television Advertisement
Jackson Group Media – "Wife-Beater"

Presidential Candidate
TruthandHope.Org PAC and Lee Hirsch – "Darrell Hanschen on Race"

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