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Homepage > The 2009 Reed Awards > Newspapers
2009 Reed Winners...
Newspaper – Full Page
BrabenderCox – "QUIZ"
This piece was intended to educate voters about the opposition's tax plan by showing the possible tax increases Al Franken had suggested.
Newspaper – Less Than Full Page
Media One Advertising/Marketing – "No on Initiated Measure 10/Sixty-four to One"
The goal of this piece was to create statewide awareness that Initiated Measure 10 is essentially a "gag law" and that while over 64 organizations in South Dakota oppposed measure, only one organization supported it and chose to conceal sources of funding for the "Yes on 10" political campaign.
Other Newspaper Ads
50 Blue, LLC – “Rain Lady”
The goal of this ad was to point out the cruelty of planned public-transit cuts, which would have severely hurt the Transit Workers Union.
Toughest Newspaper Ad
Edmonds Associates, Inc. – "Defend Freedom. Defeat Obama." (Wicker Polybag)
This two-sided polybag, distributed on Election Day, was designed as a get-out-the-vote mechanism. It aimed to harvest the NRA anti-Obama campaign and redirect voters' strong feelings to the NRA-supported Senate candidate Roger Wicker.
2009 Reed Winners...
Newspaper – Full Page
BrabenderCox – "QUIZ"
This piece was intended to educate voters about the opposition's tax plan by showing the possible tax increases Al Franken had suggested.
Newspaper – Less Than Full Page
Media One Advertising/Marketing – "No on Initiated Measure 10/Sixty-four to One"
The goal of this piece was to create statewide awareness that Initiated Measure 10 is essentially a "gag law" and that while over 64 organizations in South Dakota oppposed measure, only one organization supported it and chose to conceal sources of funding for the "Yes on 10" political campaign.
Other Newspaper Ads
50 Blue, LLC – “Rain Lady”
The goal of this ad was to point out the cruelty of planned public-transit cuts, which would have severely hurt the Transit Workers Union.
Toughest Newspaper Ad
Edmonds Associates, Inc. – "Defend Freedom. Defeat Obama." (Wicker Polybag)
This two-sided polybag, distributed on Election Day, was designed as a get-out-the-vote mechanism. It aimed to harvest the NRA anti-Obama campaign and redirect voters' strong feelings to the NRA-supported Senate candidate Roger Wicker.
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