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2009 Reed Winners...

Automated Phone Calls - State Legislative & Local Candidate
CPEC, LLC – "Remember when..."

This ad was intended to persuade likely Republican voters to support Steve Rovner, the Democratic candidate for State House in Pennsylvania's 178th Legislative District. Rovner saw a 17-percent increase in Republican supporters in polls taken the week after the ad ran.

Automated Phone Calls – Statewide Candidate
CPEC, LLC – "Philadelphia Down Ballot"

Thanks to this spot, voter drop-off for down-ballot candidates in Philadelphia was reduced by 38 percent.

Live Phone Calls – Congressional Candidate
Winning Connections - "Skelly for Congress"

The 7th Congressional District in Texas, located in the Houston area, is one of the most Republican districts in the country, and one of the most pro-business areas in the nation. Michael Skelly, a wind energy businessman, was as good a candidate Democrats could hope for to take on Republican incumbent John Culberson. This particular call was designed to inform voters of Skelly’s Houston Chronicle endorsement and emphasize his business credentials, while undermining the conservative record of his opponent. (On some issues Skelly ran to the right of Culberson). The call was also designed to get supporters to use word-of-mouth to win votes for Skelly.

Live Phone Calls – State Legislative & Local Candidate
Winning Connections – "Last Minute Turnout"

At 3 p.m. on Election Day, Paul Froehlich's campaigners knew the race for Illinois' 56th District was close. Froehlich had been fighting hard against a well-known opponent and as a Republican-turned-Democrat, Froehlich was particularly vulnerable from party-line attacks and charges of opportunism. Froehlich also knew he couldn't count on Obama voters to stay on the ballot to vote for him, so this call drove evening turnout for Froehlich—who ultimately won with a 15-point margin.

Live Phone Calls – Statewide Candidate
Winning Connections – "Turning NC Red to Blue with a Little Green"

In August 2008, when most polls showed Kay Hagan trailing incumbent Elizabeth Dole by double digits, the League of Conservation Voters endorsed Hagan because of her proven track record of supporting clean and renewable energy. LCV cut ads attacking Dole on her ties to big oil, helping Hagan erase her polling deficit and even build a slight lead. Going into Election Day, however, the race was still a toss-up and LCV realized that it would be won or lost on the ground. Therefore they put an unusually lengthy GOTV call in the field designed to get voters to make a plan to get to the polls. By walking voters through a series of questions about voting, they were able to activate what behavioral psychologists call "implementation intentions," making voters unconsciously more likely to turn out.

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